Culinary Trends Identity and Report

Campbell Soup Company wanted to develop an identity for their yearly Culinary Trends Report called TrendScape. Graphics were created to explain the six stages of a trend as it evolves from the “discovery” phase to the final “expanded” phase. Icons called Trend Points were also created for the five different trend sources. All the graphics were combined into a twenty four-page report that showcases the top ten trends of 2014.